Five Common Categories of Shareable Media

Daniel Gallagher

February 13, 2023

There are a lot of ways to create shareable content. But the key is to pick something that gets people excited and curious enough to share it with their friends. To help you get started, here the top 5 types of Shareable content that generate the most shares online: List Posts, Useful Content, Memes, Video Content and SlideShare presentations. Five Common Categories of Shareable Media.


Infographics are a visual way to convey information in an easy-to-understand format. They are used in marketing, journalism, education, statistics and a wide range of other fields.

Regardless of the industry, an infographic is a creative and exciting way to share information. They are also highly shareable, a key factor for increasing your brand’s exposure and driving traffic to your website.

Infographics can be created in various formats, from charts and graphs to diagrams and timelines. The type of graphic you choose depends on the information you’re sharing and your audience’s needs. Five Common Categories of Shareable Media.


Videos are among the most engaging digital content on social media, driving up to 10x more engagement than other post types. They’re also highly personal and are often shared on a much deeper level than text messages.

To get the most out of your video content, plan. This can include what you want to say, where you’ll post it, and how long you’d like the video to be.

Consider how many views you’d like for your video. While shorter videos do well on Instagram, longer videos are more effective on YouTube, where people have more time to watch. You can test and adjust these lengths as you create more content.


Photos are a great way to show your organization’s human side and are also an incredibly shareable content type. Unlike written articles, which can be time-consuming to read, photos are easily shared with friends and family via email or social media platforms such as Twitter, Instagram and Facebook. Five Common Categories of Shareable Media.

The best way to use photos is with a well-thought-out strategy and a clear action plan. From leveraging images on your website to creating shareable content on the fly, your brand needs the plan to scale and keep up with the competition. Using photos to your advantage is the only way to stand out from the crowd.

SlideShare presentations

SlideShare presentations are a fantastic way to share your content online. With a whopping 25 million views each month, they have the potential to reach a broad audience and generate traffic.

As a rule of thumb, keep your presentations as visually appealing and easily read as possible. This will help you retain your readers’ attention and drive them to your final CTA.

SlideShare staff hand-select around a dozen presentations to feature on their homepage each day. If you can make your presentation stand out, you’ll see a massive increase in traffic.

Case studies

Case studies are a great way to share information about your product or service with potential customers.

The first step is choosing a compelling topic for your case study. This will depend on your target audience, but it is a good idea to select a topic that interests many people.

Case studies are typically based on qualitative data, allowing them to explore issues that may be difficult to study through traditional statistical methods. They can also help study phenomena that are impossible to replicate in an experimental setting.